{"id":17716,"date":"2015-10-02T14:16:42","date_gmt":"2015-10-02T11:16:42","guid":{"rendered":"http:\/\/politeknik.org.tr\/\/?p=17716"},"modified":"2019-01-29T14:39:07","modified_gmt":"2019-01-29T11:39:07","slug":"borpli-nezih-ve-barut-ficisindaki-beyaz-yakalilar-burak-ergene","status":"publish","type":"post","link":"https:\/\/eonmeet.com\/pol\/borpli-nezih-ve-barut-ficisindaki-beyaz-yakalilar-burak-ergene\/","title":{"rendered":"B\u00f6rpli Nezih ve barut f\u0131\u00e7\u0131s\u0131ndaki beyaz yakal\u0131lar – Burak Ergene"},"content":{"rendered":"

Birka\u00e7 g\u00fcn \u00f6nce bir ila\u00e7 firmas\u0131n\u0131n mizansenli, besteli ve prompterli sahnelerine bak\u0131ld\u0131\u011f\u0131nda profesyonel yard\u0131m da al\u0131narak kurguland\u0131\u011f\u0131 belli olan bir videosu<\/a>, sosyal medyada bir anda yayg\u0131nla\u015ft\u0131. Firman\u0131n y\u00f6netim kurulu ba\u015fkan\u0131n\u0131n do\u011fum g\u00fcn\u00fcn\u00fc kutlama ad\u0131 alt\u0131nda bir\u00e7ok samimiyetsiz, yapmac\u0131k ve duygusuz karenin ardarda gelmesinin de etkisiyle video hakk\u0131nda forum mecralar\u0131nda ve internet haber sitelerinde sayfalarca yorum yap\u0131ld\u0131. Hatta kendisine do\u011fum g\u00fcn\u00fc kutlama videosu atfedilen ‘pek de\u011ferli’ \u015fahsiyet a\u00e7\u0131klama yapmak zorunda kald\u0131. Video ile ilgili de\u011ferlendirmelere ge\u00e7meden \u00f6nce bir\u00e7o\u011fumuzun hayat\u0131na belki de ilk defa bu video ile giren Nezih Barut\u2019un tasvir edilen kimi s\u0131fatlar\u0131n\u0131 yineleyerek tan\u0131makta fayda var.<\/p>\n

Nezih Barut, dedesi Abdi \u0130brahim’in (Barut) kurdu\u011fu, y\u0131ll\u0131k cirosu 1 milyar dolar\u0131n \u00fczerinde olan ila\u00e7 \u015firketinin sahibidir. Ki\u015fisel \u00f6zelliklerine gelecek olursak; daha 7-8 ay \u00f6nce hayali sat\u0131\u015f yapt\u0131klar\u0131 iddias\u0131yla i\u015ften \u00e7\u0131kard\u0131\u011f\u0131 338 \u00e7al\u0131\u015fan\u0131n\u0131n k\u0131dem tazminatlar\u0131n\u0131 \u00f6dememek ve i\u015fe iadelerine engel olmak i\u00e7in \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik \u201corganize su\u00e7 \u00e7etesi\u201d davas\u0131 a\u00e7acak kadar ak\u0131ll\u0131<\/strong>, kendisi yurtd\u0131\u015f\u0131na yasad\u0131\u015f\u0131 bir \u015fekilde ila\u00e7 \u00e7\u0131kartabilmek i\u00e7in bu hayali sat\u0131\u015flar\u0131 yapt\u0131\u011f\u0131 iddias\u0131yla su\u00e7land\u0131\u011f\u0131nda ise ketum<\/strong>dur. \u0130\u015f\u00e7i sever olmasa da 2008\u2019den beri \u0130la\u00e7 End\u00fcstrisi \u0130\u015fverenler Sendikas\u0131 ba\u015fkanl\u0131\u011f\u0131n\u0131 y\u00fcr\u00fctecek kadar i\u015fsever<\/strong>dir. Doktor ve eczac\u0131lar\u0131n kendi ila\u00e7lar\u0131n\u0131 satmas\u0131 i\u00e7in onlara hediyeler verilmesi (modern r\u00fc\u015fvet) i\u00e7in \u015firketinde ayr\u0131 bir b\u00fct\u00e7e ayr\u0131ld\u0131\u011f\u0131n\u0131 kabul edecek kadar d\u00fcr\u00fcst<\/strong> bir \u015fahsiyettir. \u201cO\u011flum para dese \u015firketi satacakt\u0131m, ama o i\u015f dedi\u201d<\/em> diyecek kadar ailesine ba\u011fl\u0131<\/strong>d\u0131r. T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra videodan anlad\u0131\u011f\u0131m\u0131z kadar\u0131yla y\u00f6netim kurulunda yer alan insanlar\u0131 evinde a\u011f\u0131rlay\u0131p onlarca hizmet\u00e7isine ra\u011fmen onlara kendi eliyle i\u00e7ki koyacak kadar al\u00e7akg\u00f6n\u00fcll\u00fc<\/strong>d\u00fcr.<\/p>\n

Peki bu \u00f6zelliklerinin biri ya da birka\u00e7\u0131 y\u00fczlerce \u00e7al\u0131\u015fan\u0131n\u0131n Nezih Barut i\u00e7in \u015fark\u0131larla, tezah\u00fcratlarla, oyunlarla bir do\u011fum g\u00fcn\u00fc s\u00fcrprizi haz\u0131rlamas\u0131 i\u00e7in yeterli midir? Ya da sosyal medyada \u00e7ok\u00e7a yaz\u0131ld\u0131\u011f\u0131 \u00fczere bu video olduk\u00e7a e\u011flendikleri izlenimi veren y\u00fczlerce \u00e7al\u0131\u015fan\u0131n ‘yalakal\u0131\u011f\u0131ndan’ m\u0131 ibarettir? Hepsinden \u00f6nce bir ger\u00e7e\u011fi ortaya koymak gerekir. Bahsedilen video bizzat Nezih Barut’un yapt\u0131\u011f\u0131 a\u00e7\u0131klamalarda s\u00f6yledi\u011fi gibi ‘kurum i\u00e7i’ bir \u00e7al\u0131\u015fman\u0131n \u00fcr\u00fcn\u00fc de\u011fildir. Reklam ve pazarlama ad\u0131na yap\u0131lm\u0131\u015f, sosyal medyada yay\u0131lmas\u0131 hedeflenen ve sonu\u00e7lar\u0131 itibariyle de bunu ba\u015faran bir viral reklamd\u0131r. Patronu \u00f6vme ve y\u00fcceltme temeline oturtulmu\u015f, sadece bu y\u00f6n\u00fc ile bile olduk\u00e7a rahats\u0131z edici olan bu reklamda as\u0131l \u00fczerinde durulmas\u0131 gereken ise \u00e7o\u011funlu\u011fu beyaz yakal\u0131 y\u00fczden fazla \u00e7al\u0131\u015fan\u0131n bu reklam\u0131n g\u00f6n\u00fcll\u00fc\/g\u00f6n\u00fcls\u00fcz bir par\u00e7as\u0131 haline getirilmesidir.<\/p>\n

\u00d6ncelikle videoyu izleyerek, bu videonun par\u00e7as\u0131 haline gelmi\u015f\/getirilmi\u015f t\u00fcm \u00e7al\u0131\u015fanlar\u0131 ‘yalaka’, ‘rezil’, ‘\u015febek’ gibi s\u0131fatlarla yaftalamak, bazen ki\u015fili\u011finden bile \u00f6d\u00fcn vererek \u00e7al\u0131\u015fma hayat\u0131na devam edenlerin g\u00fcvenceli \u00e7al\u0131\u015fma m\u00fccadelesini b\u00fcy\u00fctmek i\u00e7in hi\u00e7bir sorumluluk almamak anlam\u0131na geliyor. Bu ‘patron yalakal\u0131\u011f\u0131n\u0131’ kimin organize edip, kimin par\u00e7as\u0131 ya da ma\u011fduru oldu\u011funu ortaya \u00e7\u0131kartacak bir turnusol ka\u011f\u0131d\u0131m\u0131z bulunmuyor ancak bu filmin fig\u00fcranlar\u0131 aras\u0131nda \u00e7al\u0131\u015fma ya\u015fam\u0131n\u0131n her an\u0131nda m\u00fcd\u00fcr\/amir ya da hedef, kota ve performans bask\u0131s\u0131n\u0131 hisseden, \u00fcstlerinin ve \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131n dolayl\u0131 ve dolays\u0131z mobbingine maruz kalan ve i\u015fsizlik korkusu ile davran\u0131\u015flar\u0131n\u0131 kontrol etme ihtiyac\u0131 hisseden beyaz yakal\u0131lar\u0131n oldu\u011funu\/olma ihtimalini unutmamak gerekir. Videonun birka\u00e7 saniyelik karesinde y\u00fcz\u00fcndeki g\u00fcl\u00fcmsemeye bakarak onlar\u0131n kurulan bu ‘aile ortam\u0131n\u0131’, ‘Baba Nezih\u2019i’ ve onunla kurdu\u011fu itaatkar ili\u015fkisini sahiplendi\u011fini \u00e7\u0131karmak ac\u0131mas\u0131zl\u0131k olacakt\u0131r. Apa\u00e7\u0131k olan ise videoda yer alan \u015firket \u00e7al\u0131\u015fanlar\u0131ndan \u00fccretli olanlar\u0131n bu oyuna kar\u015f\u0131 dik duramam\u0131\u015f ve bir yenilgi daha tatm\u0131\u015f olmas\u0131. Yaln\u0131zl\u0131klar\u0131n\u0131n, korkular\u0131n\u0131n ya da h\u0131rslar\u0131n\u0131n esiri olarak g\u00fcvencesizliklerini bir kez daha derinden hissetmi\u015f olmalar\u0131.<\/p>\n

\u00c7al\u0131\u015fma hayat\u0131na s\u00fcrekli ki\u015fili\u011finden \u00f6d\u00fcn vererek devam eden ve b\u00f6ylelikle ‘barut f\u0131\u00e7\u0131s\u0131na’ d\u00f6nen \u015firketlerde \u00e7al\u0131\u015fanlar\u0131n bu duruma hangi noktada kar\u015f\u0131 \u00e7\u0131kaca\u011f\u0131n\u0131 ve ortak bir isyan\u0131 \u00f6rg\u00fctleyece\u011fini kestirmek biraz g\u00fc\u00e7. Niyetimiz de bu g\u00fc\u00e7l\u00fc\u011f\u00fc azaltmak ve ortadan kald\u0131rmak.<\/p>\n

\u0130\u015f g\u00fcvencesini yaratmak yaln\u0131zla\u015ft\u0131r\u0131lan, g\u00fcvencesizle\u015ftirilen ve ki\u015filiklerinden \u00f6d\u00fcn vermeye zorlanan beyaz yakal\u0131n\u0131n ellerinde. Barut f\u0131\u00e7\u0131lar\u0131n\u0131 patlatacak k\u0131v\u0131lc\u0131m buradan \u00e7\u0131kacak. T\u00fcm bu \u00e7\u0131kan tart\u0131\u015fmalardan, yaz\u0131lan \u00e7izilenlerden sonra arda kalacak; iyi ya da k\u00f6t\u00fc kamuoyunda olu\u015fturulan marka alg\u0131s\u0131, sosyal medyada bir s\u00fcre daha kullan\u0131lacak olan b\u00f6rpli*<\/strong> kelimesi\u00a0ve as\u0131l olarak beyaz yakal\u0131n\u0131n g\u00fcvencesizli\u011fi ve buna kar\u015f\u0131 \u00e7\u00f6z\u00fcm \u00fcretebilecek olan \u00f6rg\u00fctlenmeleri kurma ve b\u00fcy\u00fctme sorumlulu\u011fudur.<\/p>\n

Son olarak Nezih Barut’un \u015funu bilmesinde fayda var: \u00c7al\u0131\u015fanlar\u0131n\u0131z sizi hi\u00e7 sevmiyor. Bu kadar s\u0131k\u0131c\u0131 ve k\u00f6t\u00fc bir video bunun bir g\u00f6stergesi. Koltuklar\u0131nda tek ba\u015f\u0131na deme\u00e7 veren y\u00f6neticileri bir kenara b\u0131rak\u0131rsak beyaz yakal\u0131lar videoya ‘ruhlar\u0131n\u0131’ vermemi\u015f. Beyaz yakal\u0131n\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131 m\u00fccadelesiyle g\u00f6r\u00fcnecek.<\/p>\n

Burak Ergene<\/strong>
\n Makina M\u00fchendisi<\/strong><\/p>\n

*B\u00f6rpli: Videoda \u015firket \u00e7al\u0131\u015fanlar\u0131n\u0131n patronu \u00f6vmek i\u00e7in yans\u0131tt\u0131klar\u0131 slaytta yer alan s\u0131fatlar\u0131n ba\u015f harfleri birle\u015fince ortaya \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fclen kelime.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Birka\u00e7 g\u00fcn \u00f6nce bir ila\u00e7 firmas\u0131n\u0131n mizansenli, besteli ve prompterli sahnelerine bak\u0131ld\u0131\u011f\u0131nda…\n","protected":false},"author":2,"featured_media":40571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4718,4717,1991],"tags":[2723,2724],"class_list":{"0":"post-17716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beyaz-yaka","8":"category-calisma-yasami","9":"category-yazilar","10":"tag-abdi-ibrahim-calisanlarinin-videosu","11":"tag-guvencesizlik-oyunlari"},"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/posts\/17716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/comments?post=17716"}],"version-history":[{"count":0,"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/posts\/17716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/media\/40571"}],"wp:attachment":[{"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/media?parent=17716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/categories?post=17716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eonmeet.com\/pol\/wp-json\/wp\/v2\/tags?post=17716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}